SHEBA SAHLEMARIAM ENDESHAW

work BIOGRAPHY

At the dawn of the DIY artist-run label revolution, Sheba formed her own record label (S)onic ​Dynasty, leveraging her Film degree from Cornell University, work experience as a Marketing ​Director at a multi-million dollar franchise, skills as a short-form Content Producer in ​Entertainment/Tech and years of experience as a Life Coach to build her business from ​opportunities created by one single song posted to YouTube. Overnight, the first song she ever ​shared online saw spins on radio from around the world — including London’s biggest radio ​station, Kiss FM, to getting added to Sirius Satellite XM Radio. That song eventually went to #1 in ​Jamaica, and charted 5x in the UK which landed the video on MTV UK and into the top ten ​countdown on Trace TV internationally, was Remixed by a Dancehall legend with DJ’s spinning it ​around the world from New Zealand to South Africa. Sheba distributed her upstart label ​through Universal Music Group Canada running the label alone with not much of a budget but a ​whole lot of heart. Today she champions other musician entrepreneurs to boldly embrace the ​opportunity of starting their own Record Labels, cultivating their artist brands, properly ​monetizing their music, and taking their reigns of their careers through her coaching practice ​and platform. Sheba is passionate about empowering Artists to see themselves as stake holders ​who can effectively set up their businesses to thrive, so they can live out loud and make music ​forever. She is also still actively working in the music industry as a Singer, Songwriter and ​Producer writing original music for Television. She founded Music Tech & Consulting platform ​serving DIY music artists and labels, www.MusicForThePeople.AI where she coaches clients to ​launch and scale their music businesses leveraging the power of AI (trained at NASA) to scale ​quickly and cost-effectively. She is currently in 4 different AI certifications, including one at ​Harvard, and finishing a Music and Tech Certificate at LACC (Dean’s List, 4.0). She is also ​currently at work building a never seen before SAAS to assist DIY music artists in running their ​businesses end to end using AI and is a staff coach at premiere music marketing agency, ​AUSTERE.

“GET YO STORY STR8"

“LOVE THIS LIFETIME FT. BOUNTY KILLER"

UNRELEASED MUSIC

coup D’etat!

We nah go die!

TOO SICK

georgie porgie

REFUGEE

SINGER

SONGWRITER

PRODUCER

DJ

FILMMAKER

EDITOR

CREATIVE DIRECTOR

FOUNDER

TRANSFORMATIONAL COACH

PROJECT MANAGER

DEVELOPER

CERTIFIED AI CONSULTANT (IN ​PROGRESS)

@THEREALSHEBA

www.musicforthepeople.ai

EVERYWHERE

artist BIOGRAPHY

Fresh from the bustling streets of Manhattan, seeping through the sidewalks of Brooklyn, rattling through the trains of New York's metropolis arrives something born out of majestic Ethiopia and raised on the chic that runs through New York City’s concrete jungle poised for an LA takeover, Sheba Sahlemariam or @THEREALSHEBA has got pipes, a mean pen game and beats that straddle a zone where Basquiat’s crown reigned supreme when expressionism was fresh, set to an afrodiasporic boom bap with a global consciousness that dials up a diversity of the cultures she embodies; the by-product of nomadic life with a tale to tell. Artist, Singer, Songwriter, and Producer, Sheba was born in Addis Ababa arriving in America as a refugee, living on a total of five continents before finally landing in Los Angeles. Her music paints an intriguing portrait of global inner-city life imbuing international urban + pop music with an elegant grit and endearing vulnerability that collides with the spirit of an underdog, citizen of the world. Trafficking the world of culture through music, her unique perspectives seep through her sounds and are poised to set your speakers on ablaze with a sharp urban edge; Afrobeats meeting Dancehall/Reggae DNA, stadium-worthy pop melodies and protest music singer-songwriter storytelling. Her upcoming project, MUSIC FOR THE PEOPLE chronicles a world on fire, delivering something aggressive, timely, exquisitely polished, and as explosive as a Molotov cocktail chucked at a massive, booming, sound system speaker. Sheba’s music will catch fire and ignite flames. Follow @THEREALSHEBA on all platforms for more as she drips out the songs and visuals that are MUSIC FOR THE PEOPLE.